Curriculum

MBA Executive curriculum — Purbanchal University.

Master of Business Administration - Executive (MBA E) — 5 semesters, 69 credit hours, prescribed by Purbanchal University, Faculty of Management.

5
Semesters: 69
Credit hours: 4
Specialisation streams

01Semester structure

5 semesters, 69 credits.

Core management courses run through Semesters I and II; specialisation electives begin in Semester III, and the programme closes with a seminar and thesis.

Semester I

16 credits

Semester I courses, codes, and credit hours
Code	Course title	Credits
EMK 311	Marketing for Managers	3
ECM 312	Communication for Managers	3
EAC 313	Accounting for Managers-I	3
ELB 314	Legal Framework of Business	2
EDS 315	Decision Sciences	3
EPM 316	Principles and Contemporary Practices of Management	2
Total credit hours		16

Semester II

16 credits

Semester II courses, codes, and credit hours
Code	Course title	Credits
EME 321	Managerial Economics	3
EFM 322	Financial Management	3
EAC 323	Accounting for Managers -II	2
EED 324	E-Commerce and Digital Marketing	2
EOM 325	Operations Management	3
EHR 326	Human Resource Management	3
Total credit hours		16

Semester III

16 credits

Semester III courses, codes, and credit hours
Code	Course title	Credits
EES 331	Entrepreneurship and Social Enterprise	3
ERM 332	Research Methodology and Thesis Proposal	2 + 1
EIT 333	Information Technology and Management	3
EOB 334	Organizational Behavior	3
—	Specialization I	2
—	Specialization II	2
Total credit hours		16

Semester IV

10 credits

Semester IV courses, codes, and credit hours
Code	Course title	Credits
EIB 341	International Business	3
EST 342	Strategic Management	3
—	Specialization III	2
—	Specialization IV	2
Total credit hours		10

Semester V

11 credits

Semester V courses, codes, and credit hours
Code	Course title	Credits
EFT 351	Literature Review Based Academic Writing	2
ESE 352	Seminar	3
ETH 353	Thesis	6
Total credit hours		11

02Specialisation areas

Choose your stream.

Students select a total of four elective courses (8 credits) within their chosen specialisation area across Semesters III and IV — two courses in Semester III and two in Semester IV.

Marketing

Any four

Marketing elective courses
Sem	Code	Course title
III	ESM331	Marketing Research
III	ESM332	Product & Brand Management
IV	ESM341	Sales Mgmt & Retailing
IV	ESM342	Service Marketing & CRM
IV	ESM343	Advertising Management

Finance

Any four

Finance elective courses
Sem	Code	Course title
III	ESF331	Financial Theory & Corp. Policy
III	ESF332	Capital Structure
IV	ESF341	Security Analysis & Inv. Mgmt
IV	ESF342	Mgmt of Financial Institutions
IV	ESF343	Financial Derivatives & Eng.

Human Resource Management

Any four

Human Resource Management elective courses
Sem	Code	Course title
III	ESH331	Team Building & Conflict Mgmt
III	ESF332	Industrial Relations & Labour Leg.
IV	ESH341	Training and Development
IV	ESH342	Strategic HRM
IV	ESH343	Perf. & Compensation Mgmt

Operations & Supply Chain

Any four

Operations & Supply Chain elective courses
Sem	Code	Course title
III	ESS331	Inventory & Warehouse Mgmt
III	ESS332	Designing & Managing Supply Chain
IV	ESS341	Purchasing & Material Mgmt
IV	ESS342	Facility Location and Mgmt

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